Corporate Branding Videos in Japan

crafting compelling branding videos that connect and resonate

We create branding videos that connect with audiences, personally, authentically.  Household names such as Microsoft, HP, EY and Sony (and names known in far fewer households) have trusted us to find the story that connects with the target audience, in both Japanese and English, on an emotional level.
A 30 second ad commercial we made for the Japanese restaurant group Nadaman, broadcast on CNNj. The brief was to show the history of the restaurant but show its contemporary relevance, along with the four seasons.
We managed to track down archival footage from the Ronald Reagan Presidential Library of world leaders meeting for dinner at Nadaman. The famed Japanese novelist Natsume Soseki mentioned the restaurant in one of his books so we alluded to this as well

FAQs on the video production process
for successful branding films in Japan

Q1. How do you ensure the branding film aligns with our company’s message?

We begin by meeting with your marketing team or production agency to understand the core message and outcomes. We also discuss where the video will be used—website, SNS, trade shows—so the length, style, and tone are aligned with your overall marketing strategy.
Q2. Do you always need a script and storyboard?

Not always. We’re comfortable with a documentary style, but using a storyboard ensures the scenes support your message and avoids surprises in the edit stage.e.
Q3. What factors determine the budget for a branding film in Japan?

The main driver is the number of production days and deliverables (horizontal for YouTube, vertical for SNS, etc.). Other factors include preproduction requirements, talent, locations, equipment, and whether professional actors are needed. We can also tailor a plan to work within a fixed budget.
Q4. Can you source talent and locations for us?

Yes. We source both Japanese and international talent, as well as studios and outdoor locations across Japan. We also specialize in working with non-professional talent—such as your own staff or influencers—to create authentic and engaging content.
Q5. What size crew should we expect on the day?

Crew size depends on budget and the type of production. We can scale up when needed, but we also keep teams small when working with non-professional talent, helping them feel relaxed and natural on camera.
Q6. Can interviews be directed remotely by our overseas team?

Yes. We can link overseas directors to the set via remote video, enabling them to observe, give feedback, or even ask interview questions directly.
Q7. Do you offer editing in both English and Japanese?

Yes. We have native English and native Japanese editors in-house who can cut to a pre-agreed script or shape a story from the footage. We deliver in formats suitable for YouTube, websites, and social platforms (both vertical and horizontal).
Q8. How many rounds of review are included

Typically, two main rounds of edits get us close to final. After that, only minor adjustments are needed. Careful preproduction helps us minimize revisions later.
Q9. Can you manage the entire production process for overseas clients?

Yes. We handle the full workflow—from concept development, scriptwriting, and location scouting, to shooting, editing, and final delivery. We also manage permits, translations, and bilingual crews, so international clients don’t have to worry about logistics.
Q10. How long does it take to produce a branding film in Japan?

Timelines vary depending on the project scope. A small-scale shoot may take 2–3 weeks from planning to delivery, while larger productions can take 1–2 months. We recommend starting the conversation at least 4–6 weeks ahead of your target delivery date.
Q11. Do we need filming permits in Japan?

If we are going to be putting up a tripod then generally permits are required in public locations but, if we are just filming handheld, with a small crew of up to 3-5 people, then generally no permits are required, although this is just a general guideline and there are many exceptions.
Q12. Can you provide bilingual interviewers and directors?

Yes. We have native and fluent Japanese interviewers, as well as bilingual directors and producers who ensure smooth communication between overseas clients and local crews..
Q13. What are the typical costs for a branding film in Japan?

Costs depend on crew size, equipment, locations, and post-production requirements. We provide transparent quotes and can tailor packages for different budgets while maintaining high production value.
Q14. How do you deliver the final film?

We typically deliver via Google Drive or Dropbox, or a file transfer platform service like MASV or Frame.io.  If required, we can also ship hard drives internationally. We provide both horizontal (16:9) and vertical (9:16) formats for social media campaigns.
Comment from an overseas-based client we worked with to showcase one of their projects in Japan:
“Again, great job with the video. I was a bit worried going into this as I don't speak Japanese, but this turned out really fantastic. Thank you for the work”
One of four branding videos we produced for HP showcasing a variety of Asian-based influencers. By showing the vision that drives each influencer, coupled with how each uses HP products to communicate that vision, HP was able to connect to their target audience.
Corporate branding video we filmed and edited for the Japanese company White Express Cleaning. The comments were scripted, but based on pre-interviews with the woman, based on her actual experiences and thoughts on using the cleaning service as a homemaker.
Branding video for a brewery/distillery Unusually, the same place brews/distills both sake and whisky so we used a split screen effect in some places to visually show this. A couple meets at bar and connects over a shared love of whisky so they decided to tour the distillery and brewery the next day.
Branding video for a handmade knife company. By finding out why the blade smiths continually strive for a better knife, what drives them to keep forging, we were able to deliver a video that presented a value in the knives that went beyond just their cutting ability or ascetics.

Ready to talk? Start your project now

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Alternatively, you could:

- email us at
filminginjapan@move-ment.co

- message Chris directly on WhatsApp at
+81 90 3880 0895

- book a Zoom call from the calendar below

Calendar
This is the corporate video and photo site of Move-ment Co. Ltd, a company registered in Tokyo, Japan.

Stop by our main site for more about us and other work we do in Japan, including drone photography and video, inbound tourism promotion videos and more.

Tokyo Office
1-18-5-503, Higashi Gotanda, Shinagawa ku, Tokyo

Hiroshima Office
1-13-4, Ushita Minami, Higashi ku, Hiroshima

CEO, Chris Moore
Filming in Japan site logo
こちらは株式会社move-mentが運営している企業向けの映像制作・写真撮影サービス専用サイトです。

私たちについて

本社
東京都品川区東五反田1-18-5-503

支店
広島市東区南牛田1-13-4

代表取締役 クリス・モア

FAQs on the video production process
for successful branding films in Japan

Q1. How do you ensure the branding film aligns with our company’s message?

We begin by meeting with your marketing team or production agency to understand the core message and outcomes. We also discuss where the video will be used—website, SNS, trade shows—so the length, style, and tone are aligned with your overall marketing strategy.
Q2. Do you always need a script and storyboard?

Not always. We’re comfortable with a documentary style, but using a storyboard ensures the scenes support your message and avoids surprises in the edit stage.e.
Q3. What factors determine the budget for a branding film in Japan?

The main driver is the number of production days and deliverables (horizontal for YouTube, vertical for SNS, etc.). Other factors include preproduction requirements, talent, locations, equipment, and whether professional actors are needed. We can also tailor a plan to work within a fixed budget.
Q4. Can you source talent and locations for us?

Yes. We source both Japanese and international talent, as well as studios and outdoor locations across Japan. We also specialize in working with non-professional talent—such as your own staff or influencers—to create authentic and engaging content.
Q5. What size crew should we expect on the day?

Crew size depends on budget and the type of production. We can scale up when needed, but we also keep teams small when working with non-professional talent, helping them feel relaxed and natural on camera.
Q6. Can interviews be directed remotely by our overseas team?

Yes. We can link overseas directors to the set via remote video, enabling them to observe, give feedback, or even ask interview questions directly.
Q7. Do you offer editing in both English and Japanese?

Yes. We have native English and native Japanese editors in-house who can cut to a pre-agreed script or shape a story from the footage. We deliver in formats suitable for YouTube, websites, and social platforms (both vertical and horizontal).
Q8. How many rounds of review are included

Typically, two main rounds of edits get us close to final. After that, only minor adjustments are needed. Careful preproduction helps us minimize revisions later.
Q9. Can you manage the entire production process for overseas clients?

Yes. We handle the full workflow—from concept development, scriptwriting, and location scouting, to shooting, editing, and final delivery. We also manage permits, translations, and bilingual crews, so international clients don’t have to worry about logistics.
Q10. How long does it take to produce a branding film in Japan?

Timelines vary depending on the project scope. A small-scale shoot may take 2–3 weeks from planning to delivery, while larger productions can take 1–2 months. We recommend starting the conversation at least 4–6 weeks ahead of your target delivery date.
Q11. Do we need filming permits in Japan?

If we are going to be putting up a tripod then generally permits are required in public locations but, if we are just filming handheld, with a small crew of up to 3-5 people, then generally no permits are required, although this is just a general guideline and there are many exceptions.
Q12. Can you provide bilingual interviewers and directors?

Yes. We have native and fluent Japanese interviewers, as well as bilingual directors and producers who ensure smooth communication between overseas clients and local crews..
Q13. What are the typical costs for a branding film in Japan?

Costs depend on crew size, equipment, locations, and post-production requirements. We provide transparent quotes and can tailor packages for different budgets while maintaining high production value.
Q14. How do you deliver the final film?

We typically deliver via Google Drive or Dropbox, or a file transfer platform service like MASV or Frame.io.  If required, we can also ship hard drives internationally. We provide both horizontal (16:9) and vertical (9:16) formats for social media campaigns.